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The Difference Between Runway and Commercial Modeling

The modeling industry offers a wide range of opportunities, but two of the most popular categories are runway modeling and commercial modeling. While both involve showcasing products and telling stories, the skills, requirements, and opportunities in these fields differ significantly. At Inclumodels, founded by Selyush, we prepare aspiring models for success in both arenas.


What is Runway Modeling?

Runway modeling focuses on live fashion shows where models showcase designer collections on the catwalk. These shows are often for high-end fashion brands, presenting seasonal collections or debuting avant-garde designs.


Key Features of Runway Modeling:

  • Height Requirements: Typically, female runway models are at least 5'9", while male models are 6'0" or taller.

  • Body Type: A lean, proportional physique is often preferred to display clothes as intended by designers.

  • Skills Needed:

    • A strong runway walk with confidence and poise.

    • Ability to embody the designer's vision, whether it's edgy, elegant, or experimental.

  • Environment: Fast-paced, with frequent rehearsals, quick outfit changes, and a high-pressure atmosphere.

  • Audience: Designers, buyers, and media professionals attending events like Fashion Week in major cities.


What is Commercial Modeling?

Commercial modeling involves promoting products, services, or brands through advertisements, catalogs, or online campaigns. Unlike runway modeling, commercial modeling is less rigid about physical requirements, making it accessible to a wider range of individuals.


Key Features of Commercial Modeling:

  • Diverse Requirements: Models of all shapes, sizes, and ages are needed, depending on the target audience of the product or service.

  • Versatility: Commercial models should be able to adapt their look and expression to suit different brands and industries.

  • Skills Needed:

    • Ability to convey emotions and connect with the target audience.

    • Posing naturally for still photos or acting in video advertisements.

  • Environment: Shoots are often more structured and less fast-paced than runway shows, with a focus on capturing the perfect shot or scene.

  • Audience: General consumers who are exposed to ads on TV, online, and in print.


Which Path is Right for You?

  • Choose runway modeling if:

    • You meet the height and body standards.

    • You enjoy live performances and working in high-fashion settings.

  • Choose commercial modeling if:

    • You want a more flexible career path.

    • You enjoy emoting and connecting with audiences through advertising.


Inclumodels: Preparing Models for All Paths

At Inclumodels, we recognize that every model is unique. Founded by Selyush, our agency supports aspiring talent by providing training and opportunities tailored to their strengths, whether on the runway or in front of the camera for commercial projects.

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